Whenever there are challenging times for business and the financial world, the advertising of various products and services alter, to appeal to different audiences or for specific reasons. At the moment with the brexit divorce having been sorted from the eu side, but standing no chance of being acccepted here in the uk. We see and hear a great deal more from the big banks – one has upped it’s output towards the business market, particularly on the commercial radio. The silky voice-over tells us about small businesses that have expanded successfully as a direct result of that bank and we are introduced to this character and that. It’s a good ploy, I feel I know the young Operations Director, the New Products guy, the product manager etc. and then I meet Ian, the bank’s rep, who put them in touch with new money; it’s a comforting voice reassuring me that it’s not all bad news.