Knowing how to finance any venture is a science in itself. There are all sorts of ideas these days and not many of them involve trotting cap in hand to the bank. However, one way of attracting business interest is to join a local trade group and business enterprise. There are all sorts of co-operatives being set up – particularly trying to channel local business that could enhance each others’ efforts. I was looking at a county magazine the other day – a particularly affluent home county, it must be said. There were lots of entries in the photo gallery at the back of this function and that dinner . . . all the participants were local business people who had paid to join that particular function, knowing they would be featured in the forthcoming magazine that was sponsoring the bash. Sometimes it pays to be seen with the other folk who want to be seen – being in with the IN crowd.